STAGE 01
Build
A site that turns visits into calls
Start with a clear, fast website that explains what you do and makes calling, requesting a quote or booking easy.
Google Ads management
Google Adsthat buys bookedjobs, not clicks
We build the whole path from a Google search to a booked customer: research, landing pages, copy, tracking and weekly optimization. Not just an ad account.
The system
One conversion system, not just an ad account.
Most agencies stop at the campaign. The path from a search to a booked customer has six parts, and a weak one anywhere leaks the whole budget. We build and run all six.
01
Search-intent research
Buyers, not browsers
We map the searches that turn into work, and the ones that only ever spend, by area and by intent.
- Intent over raw volume
- Priced area by area
- A keyword sheet you keep
02
High-converting landing pages
Where the click has to land
Ads point at a purpose-built page that matches the search and makes the next step obvious, never a generic homepage.
- Built to match the ad
- One clear next step
- Fast on a phone
03
Copy that does the selling
The words that convert
Page headlines and body, ad headlines and descriptions, written to earn the call and filter out the wrong budget.
- Landing page and ad copy
- Headlines that qualify
- Written, not spun
04
Conversion tracking, validated
Proof it actually fired
Calls, forms and bookings tracked and tested end to end, so the numbers you steer on are real, not hopeful.
- Calls, forms, bookings
- Tested end to end
- Steered on your CRM
05
Launch and optimization
Live, then better every week
We launch, then move budget toward what books work and away from what does not. Not set and forget.
- Live in ten days
- Budget follows results
- A weekly hand on it
06
Search-term reviews
Waste removed, weekly
Every real search is read and the wrong ones become negatives, so the account gets cleaner instead of drifting.
- Every term read
- Negatives keep expanding
- Cleaner month on month
Why it did not work last time
The budget leaks in more than one place.
You pay full rate for jobseekers, price shoppers and people three counties away. The clicks that do land hit a generic homepage. And nothing tells you which of them ever became a customer.
Not for you if you cannot take more work this month, or nobody answers the phone within the hour.
Google Ads results at a glance
Expected result: lower cost per qualified lead.
What improves
$59
expected CPQL
W1W2W3W4W5W6
- Lower cost per qualified lead
- Cleaner search terms
- More budget behind booked work
What we measure
- Qualified leads by search term
- Cost per qualified lead
- Booked jobs from CRM feedback
How Deploy Innovations grows a business
Build. Attract. Convert.
Google Ads sits in the Attract stage: it puts you in front of people already searching for what you do, sends them to a page built to convert, and feeds measurable leads into the rest of the system.
STAGE 02You are here
Attract
The right people actually find you
Reach people who are searching now, create demand on social media and build visibility that grows over time.
STAGE 03
Convert
No good lead goes cold
Reply quickly, follow up consistently and keep leads moving without adding more admin to your team.
What moves through it
Someone finds you
They get in touch
The job gets booked
Frequently asked questions
Straight answers before we start.
A simple place to begin when you are deciding what your business needs next.
01Can you improve an existing Google Ads account?
Yes. We can audit the existing account, preserve useful historical data, and determine what should be retained, improved, or rebuilt.
02Why do I need a dedicated landing page?
A dedicated page can match the search more closely, remove distractions, reinforce the offer, and focus the visitor on one relevant action.
03How often are campaigns optimized?
Campaigns are reviewed regularly, but changes are made based on meaningful data rather than changing settings simply to appear active.
04How quickly will Google Ads produce results?
Ads can begin generating traffic quickly, but reliable optimization takes time. Early data is used to evaluate search terms, conversion behavior, lead quality, and areas of wasted spend.
05Do you guarantee a specific number of leads?
No responsible agency can guarantee a specific result. Competition, demand, pricing, the offer, the website experience, and sales follow-up all affect performance. We provide a disciplined process, accurate measurement, and ongoing optimization.
Free growth plan
Build the part of your growth system that is holding everything else back.
Not sure where the problem is? A free growth plan shows you what to fix first, what can wait and how the parts should work together.
Get your growth plan