Do your own SEO
Understand the SEO decisions that matter.
SEO stands for search engine optimization, the practice of shaping a website so that search engines like Google can find it, understand what it’s about, and decide when it’s worth showing to the right searchers. The goal of good SEO is ranking or simply showing up when someone searches for what you sell. You don’t need to be technical to rank well. You need to understand the things Google actually looks for and know how to do them well.
What you'll learn
- How Google finds, understands, and chooses pages to show
- How to choose keywords that match real customer intent
- How to build a service page that can rank and convert
- How to improve your Google Business Profile without breaking the rules
- How links, mobile speed, and trust signals support your rankings
- About 20 minutes
- 5 learning sections
- 15 quick checks
- Free, no sign up
Course example: For the applied questions, you run Bright Spark Electrical in Round Rock, Texas. Two vans, one town, and a phone that is too quiet.
Nothing is saved. Close the tab and it starts over.