Run Google Ads Without Wasting Your Budget
Google Ads can put a small business in front of ready-to-buy customers, but only if the account is built around real leads instead of cheap clicks. This practical course helps you price the market, count the right actions, choose the searches you actually want, and launch carefully. Nothing is saved and no payment is required.
What you'll learn
- Price a click and lead before spending.
- Calculate your break-even cost per qualified lead.
- Track calls and forms instead of taps and page views.
- Control searches with match types and negative keywords.
- Match each search with a specific ad and landing page.
- Review campaign settings before publishing.
- Connect qualified leads with booked jobs and revenue.
- 7 learning sections
- 17 quick checks
- 6 action screens
- About 25 minutes
- Free, no sign up
Course example: You run Northgate Air, an Austin air-conditioning company with three vans, a real service area, and a phone that needs more of the right calls. Every applied question uses the same business.
What Google Ads actually is
Google Ads is an auction for attention on a search results page. You choose the searches you want to appear for and pay when somebody clicks. The ad can buy a visit, but the website and the phone call still have to turn that visit into a customer.
- Cost per click
- What one visit costs. The other bidders set it, not Google.
- Search campaign
- Ads on the results page itself. The only type in this course.
Nothing is saved. Close the tab and it starts over.